Tao Lin

Ginkgo Sichuan Cuisine

Brand identity for Ginkgo Sichuan Cuisine Ginkgo Sichuan Cuisine is a modern Chinese restaurant in Fairfield Connecticut that aims to provides customers with a modern yet authentic Sichuan cuisine experience. I incorporate traditional Chinese elements, such as the red stamp, into the clean and minimal typography in order to join both the traditional and modern worlds. The shape of the stamps, mostly rectangle, reflects the restaurant’s interior aesthetic. Red is chosen for the dominant color as it symbolizes luck in Chinese culture as well as the signature spice in Sichuan food. The restaurant’s gift cards come in a format of the Chinese traditional Red Envelop, Hongbao. Hence, people who receive the gift card also receive lucks.