Fresh Fake Food is a new factory in Japan that produces realistic looking foods made of plastic that are used as displays for restaurants. It creates fake foods and sell them to foreign clients such as the United States and China. The inspiration for the logo is from the Japanese food sashimi or sliced raw fish. I used the pattern of salmon sashimi on the “fresh” part of the logo to give it a Japanese feel. Also, to imply that the fake food is very realistic, I put a fly in it to imply that even flies cannot tell the difference between the real and fake foods.