ABRT TEAM LOGO REDESIGN
The Annapolis Bicycle Racing Team (ABRT) is one of the top-ranked amateur cycling teams in
the United States.
While doing my research, I found out that the original team name of ABRT was Team Snow Valley. Snow Valley was the first sponsor for the team and they are a spring water company. Also, I discovered that Annapolis is a harbor city and has the nickname “America’s Sailing Capital.” All of these facts gave me the idea of water, because both the first sponsor and the city Annapolis all reminded me about water. Due to this, I added water elements to the logo. Since cycling is a sport with emphasis on speed, I also incorporated elements into the design that represent speed and movement.